The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:
In specific situations, we can collect and process your data with your consent.
For example, when you tick a box to sign up for one of our mailing lists
When collecting your personal data, we’ll always make clear to you which data is necessary in connection with a particular service (required fields).
If the law requires us to, we may need to collect and process your data.
For example, we are required by local law to record identifiers such as your passport or ID number; and certain other information such as your hotel or accommodation name/address and your arrival and departure dates in Tenerife
In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests.
For example, we will use your purchase history to send you or make available personalised offers.
We also combine the purchasing history of many customers to identify trends and ensure we can keep up with demand, or develop new products/services.